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The Motor Standard

Privacy, in plain words

What we collect when you browse

We use Google Analytics, through Firebase, to understand how the site is used: which pages are viewed, what people search for, which listings are opened, which dealer links are clicked, and which guides are read to the end. Analytics uses cookies and a random identifier for your browser. It also records roughly where you are (city level, from your IP address), your device type, and how you arrived, including any campaign tags in the link you followed.

We do not run advertising on this site and we do not sell personal information.

Turning analytics off

If your browser sends a Global Privacy Control or Do Not Track signal, analytics never loads. You can also switch it off here, for this browser:

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What we collect when you contact us

If you send a concierge request or a dealer request, we store what you typed (name, email, and anything else you chose to include), the page you sent it from, and how you first arrived at the site. We use it to reply to you and to provide the service you asked about. We do not share it with dealers or anyone else without your say-so.

Vehicle listings

Listings are business information published by dealerships on their own websites: vehicles, prices, and dealership contact details. They contain no information about car buyers or owners.

Your choices

To see, correct, or delete anything you have sent us, use the form on the about page and we will take care of it.