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Claim the Principle Auto profile

If you work at Principle Auto, you can take over the dealership's page: add a description, a sales contact, your address and hours, and show shoppers a verified badge. Claimed profiles also get a standard followed link to the dealership's website and an optional badge to put on it. It is free.

How it works

  1. Send the form from your work email.
  2. A person checks that you speak for the dealership and replies to that address. An address at principleautomotive.com is the quickest to verify.
  3. You get a private link for editing the profile. Changes show up right away.

What a claim does not change

Prices, price history, and the crawl log come from your public website and are shown as we read them. No dealership can edit or hide them. To correct a price, fix it on your own site and we pick it up on the next read. You can still ask to be removed at any time.